Skinega is a luxury, vegan skincare brand, passionate about simplifying skincare, using higher concentrations of fewer ingredients, found naturally in skin or nature. In addition to botanicals, we take skin-natural ingredients derived from natural sources to identically mimic our skin’s natural chemistry.
With a primary focus on what our skin recognizes as natural rather than only botanicals, we achieve results far beyond traditional ‘natural’ skincare regimes. Also, we don’t believe in diluting products with synthetic thickeners, colors, fragrance, or any ingredient that does not directly impact the wellbeing and youth maintenance of the skin.
Skinega started as our consumer journey to seek out simpler, more transparent, clean, luxury skincare. I had been working in executive consulting and research for nearly twenty years, in the UK, Asia, Eastern Europe, and North America. My partner worked in luxury skincare in Beverly Hills for many years, and we both used to think we had sensitive skin because our skin reacted badly to so many different brands. It turned out only elephant skin is robust enough to withstand some of the chemical potions sold as skincare these days. With 30-99 ingredients per product being normal, with so many of those ingredients having nothing to do with the well-being of the skin, like thickeners, fragrance, texture modifiers and so on, and with active ingredients so vastly diluted by the sheer number of them, I gave up my old work, and my new research project commenced.
We believe the organic and natural trend is fuelled by demand for cleaner, safer skincare. We also believe that “organic,” “natural,” “free from,” and “clean” are labels that, like “vegan,” should conclusively describe every ingredient in a product, but unfortunately they don’t. These terms have wrongly become synonymous with safer, cleaner skincare, as legally, organic and natural doesn’t have to mean entirely organic or natural. In fact, legally, there is no definition of natural in US law as it relates to skincare. A product can read “Made with organic ingredients” and only contain 70% organic ingredients. Vegan enthusiasts would not be happy if their “made with vegan ingredients” sandwich had a 29% chunk of ham in it, and we think it’s also unacceptable in skincare.
Furthermore, “free from” lists and “clean” are labels that only refer to the bad ingredients in skincare? We thought, “How can it be, in an industry that takes our delicate and most exposed organ, the skin, and adds the word ‘care,’ that marketing the exclusion of toxic ingredients, carcinogens, endocrine disruptors and other nasty ingredients, was a valid point of differentiation? Shouldn’t skin ‘care’ means none of these ingredients are ever included, period?”
The word “clean” to us didn’t only mean “no bad ingredients,” it also meant “no ingredients that do not positively impact the skin,” and all of these discoveries about lax laws and regulations, confusing terms and selective ingredient disclosure, led us to our lightbulb moment. We wanted to make luxury, vegan skincare with fewer ingredients at higher concentrations, that was “clean” by our definition: undiluted by thickeners, fragrance, colors, or controversial chemicals. If an ingredient doesn’t positively contribute to the well-being of skin, it won’t be found in our products. Of course it’s much easier to just make the product look, feel and smell pretty, and then add a few active ingredients and only shout and scream about those particular ingredients, but we wanted more, and we believed consumers would also want more.
Excluding fragrance, colors, texture modifiers, and controversial ingredients was the easy part. Thickening a product without diluting it with synthetic thickeners was the challenge. The answer came in the form of our proprietary US protected ingredient called Quad Weight Hyaluronic Acid (QWHA). Hyaluronic Acid is a naturally occurring substance in our bodies that is abundant in our skin and is largely responsible for skin hydration and “plumpness.” We created a proprietary vegan blend of four molecularly weights of HA that gives not only multi-level skin hydration but also is rich enough to control the viscosity of our products, delivering skin nourishment while simultaneously eliminating the need for bulking agents and thickeners. You will not find QWHA anywhere else.
Furthermore, we felt the industry generated ‘need’ for a complex array of products, all for an area of the size of a small dinner plate was simply not necessary. As our world gets more and more complex, and our time becomes more and more scarce, daily routines to beautify and protect skin should be getting simpler, not more complicated. So we worked hard to identify our skin’s six main needs and within a year we will launch four products that can collectively be layered to address these needs, eliminating the “need” for separate day and night products, eye, neck and face products.
We started our consumer journey wanting what everyone else wants. We were not “industry veterans” but that ended up being to our advantage as we had no preconceived notions, but we did know what we wanted as a consumer and we worked hard to create it. Real clean vegan luxury skincare, defined in the simplest way, with fewer ingredients at higher concentration, fewer products, and fewer steps to healthy glowing skin.
Often skincare formulators will start with an area of the skin they wish to create a product for, or perhaps an ingredient they want to introduce to the market and build products around it.
We believe that how we approached it is different. We started with studying the science, the dermatology journals, and working with scientists to establish exactly what is required for a holistic skincare regime. This was when we developed our six core needs: cleansing, boosting, correcting, hydrating, moisturizing, and protecting.
Once we understood that a combination of these elements is all that’s required for any area of skin, we set about identifying the best ingredients for these six functions, and where we couldn’t find them, we created them.
Safety was our first prerogative, so we compiled a list of 3600 ingredients banned by three of the most important legal, regulatory bodies of the US, the UK, and Japan. Collectively this forms the most comprehensive “free from” list of skincare ingredients in the world.
Then for each product, we studied over 700 ingredients in detail. We categorized them all by functionality, and then we ranked them based on a list of criteria including their efficacy, safety, reputation, whether they were natural or bio-identical, and other criteria. Then based on that rank, we kept scoring them out until we got to under fifteen ingredients per products, all at maximum concentration, and then further developed unique formulas based on this research.
What we ended up with was four products, collectively used in varying amounts to service the needs of any part of your skin, be it the eye area, the neck, décolletage, or other areas of the face, day and night, for all different skin types.
To create ten million younger looking smiles with simpler, safer, vegan and cruelty-free, concentrated and effective luxury skincare.
To simplify and better define safe and effective luxury skincare that’s vegan and cruelty-free, free from synthetic thickeners, colors, fragrance, and ingredients linked to health concerns. Designed by us, for us, and all others that care about what goes in their skin, and not just on their skin.
From the number of ingredients in our products to the number of products in our skincare regime, to how we communicate with each other and the world, we value simplicity.
From the health of our skin, to what we eat and how we live our lives, we believe in optimal health leading to inspiring ideas, great relationships, and good wellbeing.
Purpose is inspirational. Why we do what we do, why our teams choose to work here, and why our customers buy our products, are at the heart of what we do. We value the why, the purpose.
We value courage. Courage to share ideas no matter where you sit in the organization, the courage to try and fail, the courage to innovate. We encourage courage.
Kindness to our skin but also to others, animals and nature, as kindness is free and giving feels good.